TVWe are starting to compile the list of television stations that will be receiving the final PSA (public service announcement) and Press Kit this May.

If you want to make sure that your local media gets a copy, leave a comment on this post with the following info:

  1. The contact name of the person at the station who the package should be addressed to.
  2. The address to send the package to.
  3. Write a short testimonial to your local media telling them why it is important to your community that the Lyme PSA gets air time.

Tips on your SHORT testimonial. 250-300 words only! Focus on the importance of the message to your community such as:
The risk in your area.

  • How many cases of Lyme you know of or have been reported in your area.
  • Let them know that May-July is the height of tick season.
  • Emphasize that May is Lyme disease awareness month.
  • Any known statistics for your area, include your source.

Stations have to air PSAs but they get to decide which they want to air. Your job through your testimonial is to help convince them that this is a present issue affecting your area.
The PSAs are being filmed during the last week of April. They are tentatively scheduled to be sent out the second week of May.

Why the second week? Because, if the news media is seeing a lot of Lyme awareness activity being done by the people in their area, they will be more aware of the issue. When they receive the PSA and Press Kit, they will be more likely to air it because YOU have already convinced them that this is an issue that needs to be addressed in your community.

We will also be sending the PSA and Press Kit to shows like Oprah, Montel, and well, you tell us which shows you think it should go to.

Be sure to include the following 3 elements in your comments.

  1. Your SHORT testimonial to your local media or the talk show host.
  2. The address where the PSA and Press Kit need to be sent.
  3. The name of the contact person that the package needs to be addressed to.

Every element of the Paint May Lyme Green campaign depends on the participation of the Lyme community. You are the people with the power to make this campaign a success. Together we can make a statement and a difference!

You can also email the information to ashvantol@lymenaide.com